Snapchat, the app we all know an love was recently valued at no less than $20 billion dollars. To some, this valuation might seem absurd. After all, Snapchat seems to be just a simple application. Why would it be valued so highly. The answer is that Snapchat is growing faster than any other app and has a higher retention rate than most. In addition, it is popular among one of the most sought after demographics - American teenagers. This demographic is sought after because they are a prime target for advertisers.
However, it is not all good news for Snapchat. As many have seen in recent news reports, Snapchat is often hacked. This means that Snapchat needs to step up their security or their valuation might drop significantly. Tools such as this: http://snaphackspy.com that allow anyone to view the images and videos sent through Snapchat are all too prevalent on the internet.
In addition, those Snap Spy tools undermine Snapchat's most basic feature - the images are supposed to be never viewable after they have been opened. Without this feature, there is nothing that distinguishes Snapchat from any ordinary instant messaging application. However, it seems like Snapchat has recently cranked up their security protocols. Snapchat hacks are in the news a lot less frequently than they once were, which is good news for both Snapchat and its investors.
If Snapchat's valuation keeps increasing then they could become one of the biggest new companies founded in the recent decade. Which would prove to be an interesting development in both the social media and the mobile app space.
However, it is not all good news for Snapchat. As many have seen in recent news reports, Snapchat is often hacked. This means that Snapchat needs to step up their security or their valuation might drop significantly. Tools such as this: http://snaphackspy.com that allow anyone to view the images and videos sent through Snapchat are all too prevalent on the internet.
In addition, those Snap Spy tools undermine Snapchat's most basic feature - the images are supposed to be never viewable after they have been opened. Without this feature, there is nothing that distinguishes Snapchat from any ordinary instant messaging application. However, it seems like Snapchat has recently cranked up their security protocols. Snapchat hacks are in the news a lot less frequently than they once were, which is good news for both Snapchat and its investors.
If Snapchat's valuation keeps increasing then they could become one of the biggest new companies founded in the recent decade. Which would prove to be an interesting development in both the social media and the mobile app space.